Hey there small business owners!
So you know just how vital having an exceptional website is nowadays for competing and catching more customer eyeballs online.
But with rapid changes in website capabilities, user expectations, and even shifts in devices used, it’s admittedly tough keeping up on emerging web design statistics and trends needed to stay cutting edge right?
Well, we’ve got your back here!
Consider this your comprehensive 2023 cheat sheet covering the latest website design stats and trends that smart small business owners are leveraging for more online growth in our increasingly digital era.
From eye-opening reasons validating website investment to specific features needed, mobile responsiveness must-haves to page speed benchmarks and more – I’ll break it all down in simple, practical language so you know precisely what your business website requires for winning more visibility and conversions in the coming year.
Sound helpful? Say less, let’s dive right into these need-to-know website stats trends!
4 Reasons Websites are Mandatory for Small Businesses
I know you already realize websites matter big time today as customer engagement keeps migrating online more than ever before. But sometimes we forget the exponential impact certain numbers have illustrating why websites separate thriving small businesses from stragglers getting left behind by digital demands.
Check out these eye-popping Website trends:
97% of consumers search for local goods and services online – more than any other method according to Google research. Most discovery happens through devices now. So if customers can’t quickly find your business through search and on a high quality site, they simply will engage competitors instead.
Small business websites generate 3.5X more call-in inquiries on average according to Vendasta. So online visibility and discoverability have direct offline conversion impact with calls being a top lead driver still today.
61% of small businesses without a website have seen their revenue drop according to web.com. On the flip side, 70% of small business owners say websites helped them acquire new customers just last year. Presence clearly equals profit growth.
APIs now enable small business websites interacting with platforms like Stripe, MailChimp, Calendly etc. So robust automation around scenarios like bookings, payments, messaging and notifications can work around the clock nurturing leads and conversions without staff manually intervening.
The huge opportunity and influence company websites now wield mandates you hop aboard improving online presence immediately – especially as younger generations overwhelming turning online first for goods research and transactions take market share.
Top 5 Website Trends You Need in 2023
Ok, so hopefully the hard data above hammers homes why constructing an exceptional functional website pronto remains one of the best short term growth investments any small business can make in 2023 despite rising costs elsewhere.
Yet simply having ANY website no longer cuts it. You must stay on top of what effective website design means as consumer expectations and trends constantly evolve.
Let’s overview the top 5 website design trends small business sites should leverage for winning results in the coming year:
Fully Responsive Mobile Design
We’re far past the mobile first world, now living mobile-only where smartphones represent the vast majority of site traffic. If your site doesn’t fluidly adapt with responsive design across portable devices, you’re toast leaving money on the table.
Component-Based Design Systems
Gone are dense blocks of ineffective content. Modular component libraries gets reused across pages for leaner content that performs better. Think text, graphics, videos, testimonials etc.
Heavy Personalization Emphasis
Leverage site behavior data to serve up dynamic personalized experiences matching individual user needs, wherever they engage. The more relevant your site feels, the stickier engagement gets.
No-Code Site Builders
Empower staff to build/enhance site pages without deep technical skills through intuitive drag and drop editors like Webflow and Squarespace. Faster iteration means better CX.
Conversational Interfaces
No more sterile self-service experiences. Chatbots, live chat assistance, audio interactions using voice search provide guided support through websites reducing friction.
I hope visualizing website possibilities already gets those creative juices and priorities flowing on what your revised site strategy should lock onto in 2023!
Must Have Website Sections/Pages for Small Business
Now beyond ensuring you nail foundational website design trends that increasing performance, we need to cover exactly which website pages and sections truly matter for accomplishing small business goals online.
While creative layouts stay wide open, usually core website sections like these make the biggest revenue impact for SMBs specifically:
Clean Intuitive Homepage This makes first impression so focus on clear value proposition statements, easy navigation, prominent calls-to-action driving conversions
About Us
Share authentic branding story and staff bios building trust while differentiating from faceless competitors
Services/Products
Comprehensive listings with descriptions, pricing and visuals so visitors quickly self-serve appropriate solutions fit for them
Portfolio / Case Studies
Social proof demonstrating experience around delivering work product or service already successfully
Contact / Get Quote
Prominently featured top/bottom capturing lead gen information seamlessly
Blog / Resources
Share advice establishing subject matter authority around problems you solve for customers
Of course tailor these according to your exact offers as needed. But the takeaway is crafting conversion path mapped site journeys personalized to common customer needs.
Core Web Design Metrics
To Track Let’s shift gears and cover key website data revealing how all your exceptional design efforts actually perform attracting and engaging visitor interest once launched.
Monitoring a mix of macro traffic metrics with micro UX behavior stats tells the full story of website effectiveness. Prioritize tracking:
Sessions – Total visit instances over time
Bounce Rate – Single page visit percentage exiting quickly
Pages Per Session -Average page views when Visiting
Session Duration – Time actively spent on site
Conversion Rate – Visitor to customer percentage
Source Traffic – Referrers sending visitors
Lead Capture – Email/contact sign ups collected
Optimizing these website metrics through ongoing site enhancements directly lifts discovery, elevates CX and drives conversions over time. Identify which of your pages need the most love based on above stat signals.
Final Word
Well, that just about wraps things up covering all the pivotal stats and trends to help small business owners nail website upgrades essential for finding more growth online in 2023!
I hope visualizing the exponential impact possible through continual website optimization investment keeps you locked in on what’s required technology and experience-wise to capture customer attention better in our increasing digital era.
Just remember – your website remains the ultimate sales machine working around the clock if designed distinctly to accelerate pathways consumers follow when discovering, evaluating and purchasing from small businesses today. So let no competitor leave you in the offline dust any longer!
Here’s to dominating online in 2023!
Web Design & Development
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